Craigslist is not the only classified ad website, but it is much more powerful than others. It has been the most effective source of marketing.
It’s never been more challenging to achieve market leadership and the same issue is with Craigslist. Product life cycle is shorter these days. There are similar products available with a greater price transparency, both stakeholders and marketers want to gain profit.
Whether you are a marketing manager, president, director or CMO, there would be more data to crunch, more marketing disciplines to manage and moreover craigslist consumer to give a solid reason on their issues and queries.
Answer me first, which way you convince your CEO or board of Directors that you can’t fill your marketing position by recruiting from Craigslist or with any untrained marketer?
I have the answer for you all.
1: Communicate in details because much technical skill, as well as marketing disciplines, is required for each marketing role and other disciplines.
2: Make a proper estimate of installments. Insist that the company investment is not going to be worthless.
The Buying Market Leadership would always be troublesome if a marketer doesn’t remember these following keys.
Whether you are selling a product online or offline, a headline always decides what quality of your product is. You must be not being much satisfied with many items on Craigslist by viewing but whenever you get that item, it really stands out special from other items.
The search functionality on Craigslist is the first thing and then it filtered by keywords. That simply means your title, as well as the body of the text, must be keyword riched.
Adding a photo is not here the only motto, but it should also be of the highest quality. Adding a product photo on Craigslist will maximize its effectiveness. If you use a high resolution of the image than other products with the poor image would definitely be ranked down.
You don’t need to worry about the great camera which gives great images. Nowadays smartphone has higher pixel cameras with different unique features.
It’s very much important to link out to your website or any social media channel. But do not link out to the product page and pay well. Never link directly to the sales page or product pages as this may treat as a spam.
The last point, but the very much more important is to update your ads. If you want to look like a spammer. Then the best way to do is by leaving all your old posts up on the Craigslist. This will surely result best while people will attempt searching through a category.
It’s a good habit to clean up afterward. Leave the ad at least 2 days, but as it grows longer, just delete it.
Craigslist has gone much further if we compare it to 5 years. Buying marketing leadership is a bit difficult, but with this blog post, you must have got a few ideas.
Do you really use Craigslist to market your business?
If so, we would love to hear about your tips and tricks here. Please allow us to know those and kindly share them in the comment box below.