Craigslist – one of the largest classified ad websites in the world. Started around 21 years ago, this million dollar website boasts 20 billion page views per month. For common users, it is a place where people can find what they want. But for smart digital marketers, it is a great platform for better marketing.
Now, let us see why and how to leverage Craigslist for marketing.
As mentioned above, nearly 20 billion page views are recorded every month. Among them, it gets around 50 million unique monthly viewers visit the website. These metrics tell that craigslist is a great platform where a marketer can find potential leads for his business.
For B2B marketers, Craigslist could be the best platform for your lead generation as there are 2 million job listings every month.
If you just observe the homepage of Craigslist, you can see a whole lot of classifications where you can search for ads and post your ads. Checking out all the nine categories, you can see that the website covers almost all the business niches available.
So a man who wants something of a niche, can directly visit the website to get what he wants. In a way, a businessman who wants to generate leads for whatever his business can leverage the website.
If you’re thinking to leverage craigslist for your marketing, that’s really an appreciable thought. If really want to get great advantage from this website, you should know each and every feature of craigslist and the way you can use them.
You can find listing of jobs, housing, sales, services, gigs (events). These are the key categories that help your business marketing. Besides, there are some categories like communities, personals, discussion forums and resumes. These also can be used for your marketing as per the niche of your business. And these can help in implementing other strategies to generate leads.
As usual, creating an account is the first stop in your journey. From the face of a marketer, you have to manage multiple accounts. Because, every website imposes some limitations on the activities that can be done with an account. And craigslist is no exception. A marketer has to get more out of the platform. So, there is a need of multiple accounts occur.
But you know? Managing multiple accounts is not a simple thing. You should definitely use a management tool. And in to serve this purpose, CraigsDominator is the ultimate tool that gives you the ultimate performance.
As there are several categories, it is an essential thing in making a search for the right category for your campaigns. If you are B2B marketer, target the people who are interested in the job listings. If you are a vendor of some product, search for the category of the product and focus on all the users related to it.
This is one of the important steps in leveraging craigslist. The best thing is, craigslist is free for ad posting. So, you can post as many ads as possible.
Here at this point, you have to implement the right strategies. You need more number of ads posted and more reach. You have to keep so many things in mind while posting ads. And you should determine the right time that most of your targeted users can see your ads.
To determine these things, you should analyze the statistics. To get the analytics, Craigslist offers you some special analytical tools.
At the time of posting multiple ads, you should use several proxies. This feature too available on CraigsDominator.
While your ads are running on craigslist, you can see plenty of leads running into your business. You have to trace the people who are viewing your ads and who are making an action. You have to get all the potential information like their contact information and other data. Though this is not so easy, CraigsDominator can make it possible for your business.
Now, it is better to remove the ads after 24 hours. And again, make new ads on craigslist. So, you can get fresh leads for your business. When you are making bulk ads, it would be tough to deleting all the ads.
However, this can be automated with the help of CraigsDominator. So, you need not worry about this. So, remove your ads after a day and post fresh ads again.
Whatever your business is, leveraging craigslist is so important as it serves in around 700 cities of 70 countries (by 2012). When you have a great tool like CraigsDominator to manage a large classified ads website, there is a great chance of getting quality leads for your business.
So marketers, what would you say?
Please comment your opinions and ideas on using craigslist for your business marketing and let all our readers know.